You are called to coach,
so let’s get you going!
You're not just looking to create more work for yourself.
You're looking to:
live on purpose
make an impact
share the Truth
and bring light into the world.
You want to:
help people grow
and get transformational results.
You long to:
co-write your story with God and create a legacy of doing what He designed you for at such a time as this.
You believe that coaching is what you’re made for.
So, instead of working for someone else to pay your bills and doing a little coaching on the side, you’d like for your income to be connected to your purpose.
Because when you walk in your calling full-time, you can do more of it, pour more of yourself into it, and be fueled by God’s grace and favor on it.
What does God say about your purpose and calling?
Our primary calling is to be in a relationship with the Father through Jesus Christ (Mark 12:28-31).
And we are called to know Him and make Him known (Matt. 28:18-20; John 20:21).
Nevertheless, each person should live as a believer in whatever situation the Lord has assigned to them, just as God has called them. 1 Cor. 7:17
I believe that coaching is a beautiful way to bring the Kingdom of Heaven and the love of the Father to earth. It’s a form of modern-day discipleship that bears good fruit!
What you have heard from me in the presence of many witnesses, commit to faithful people who will be able to teach others also. 2 Tim. 2:2
Act justly and love mercy and walk humbly with your God. Micah 6:8
When you join Called to Coach,
you’ll learn the simple and successful
way to walk in your calling.
And the LORD answered me: “Write the vision; make it plain on tablets, so he may run who reads it. For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay. Hab. 2:2-3
You know what’s in your heart, but you don’t know what you don’t know about business or how to figure it out.
But I know what you need to know, because I found out it was all
"Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus." Phil. 3:12-14
I want you to take massive action and grow forward instead of waiting years like I did, not knowing how to do what I loved doing as my job.
“I cannot say enough good things about my coach, Laura! Upon finding her podcast, I began soaking in all things coaching. It wasn’t long until I began working with her 1:1, and with her encouragement, wisdom, and experience, I feel I have gained tons of confidence in helping others. Through the Called to Coach Master Mind I gleaned even more and gained coach friends as well! I’m looking forward to beginning a new course with her very soon!
If you are interested in Christian coaching, Laura is your gal!”
~ Coach Laschel
Clients, but you don’t know how to find them.
A streamlined system, but you don’t know what it is.
To build without going into debt, but don’t know if that’s possible.
Support, but don’t know anyone who’s gone before you.
Guidance, though most people don't get your dream.
I know you wonder things like:
Where do I find clients who would pay me?
How do I build a business without the scroll of social media all day?
What is it I can really coach someone in?
How much can I charge, and how much is coaching worth?
What do it do if I invest all my time and no one hires me?
Will people immediately think I’m an imposter?
What do I do when I’m rejected and not making it?
Don’t I have to build a website before I can really be legit?
And you probably wish for:
An easy way to market your coaching offer without feeling slimy.
Getting paid sooner than later so you can pay for the business you’re building.
Clarity about what to do and when, so you’re not wasting time and energy.
A solid strategy for creating a client journey that people want to go through.
Testimonials of people who share real results and proof you’re good at this.
Content that encourages and educates the people you’re called to coach.
The only thing is...
you're over here when you want to be
Where you are:
stuck- lacking a clear plan of action that brings you clarity and grows your confidence.
Where you want to be:
Doing what you’re made to do, making money doing it with a ministry mindset of generosity and hope, and Spirit-led business strategy.
What you need is a bridge:
a simple system of processes that flow into one another and become a blessing to you and your clients.
We are playing the long-game, friend.
You aren’t just looking to develop a hobby.
You aren’t looking for 3 or 4 free clients to practice on.
You aren’t hoping for just a few months of work and then bam, there’s a million in the bank and retirement on the list of today’s to do list.
You aren’t trying to make 6 figures quickly and leave Jesus behind.
You want to serve God and others by doing what He designed you to do.
You feel the longing in your soul and the pull of your spirit into working for yourself as a coach who offers transformation opportunities and guides the right people who need what you carry.
Coachpreneurship is about taking calculated risks and stepping into unknowns. But you don’t have to do it all alone.
So, to bridge the gap between stuck and thriving,
I created Called to Coach.
You may never have done something like this before, which is why I am making it super simple.
You don’t feel super qualified or equipped to get out there do this big thing without some guidance and direction.
You worry that you might fail, might not get off the ground, might let yourself and others down, might prove the naysayers right.
But I also know:
You can do this.
I have hindsight you don’t have yet, so I want to cast some vision for you and show you what’s possible.
Your coaching business will be thriving and not just surviving.
Your coaching practice will bring transformation and growth to a lot of people.
You haven’t met your clients yet, because your friends and family aren’t the right fit.
Your clients are out there, but we need to introduce them to you.
Your coaching content is the most valuable resource you can create, and Called to Coach is going to show you how.
This course isn’t about learning how to coach.
It is about learning how to become a coachpreneur,
how to wear all the hats and take all the risks,
and also be the one who reaps all the rewards.
Called to Coach
is the right choice for you right now if you…
~ Feel God has called you to be a coach to bless others with the experience and encouragement that you carry
~ Are ready to step into a place of dedication and discipline that builds a legacy for you and your family
~ Are willing to start, take imperfect action, follow through, and commit to yourself and the people who need what you can offer
~ Are looking to do the work and be accountable to the Lord
~ Desire to have someone like me lay out a strategy that you can begin with right now, followed by your desire to make it yours and refine it in ways that only you can
Called to Coach
is NOT right for you if you…
~ Want someone else to do the work for you (you’ll need to be creative, open-minded, and willing to take massive action on your dream)
~ Want to make six figures in a few months (remember, we are playing a long-game here, not looking to get rich quick)
~ Want high-touch coaching that you can only get through 1:1 sessions (even though you can schedule sessions with me after you’re in the course, this course is meant for you to process through on your own at your own speed)
~ Want to start something because it’s shiny and new but you probably won’t finish it because you’re not sure you’re called to be a coach
~ Want to stay stuck because it’s comfortable after all these years (but if you’re willing to loosen your hold those reins you can get free!)
Called to Coach trains you in the
This is a simple system of processes that every online coaching business needs to grow into a great and successful blessing for both you and your clients.
Share - valuable and consumable coaching content that encourages and educates your ICA (ideal client avatar) about the problems and solutions they have so they get to know you
Offer - turn your coaching content into your organic marketing framework that invites your ICA to work with you by being very clear about who you are and how your coaching helps to solve their problems
Convert - help your ICA overcome the thoughts and hindrances that keep them from investing in themselves and being growth-minded
Onboard - guide your ICA through a simple process that brings them into your coaching ecosystem
Coach - do what you’re called to do!
Assess - evaluate all of your processes so that you continually tweak and refine the imperfect action you started out with and do it with an uplevel mindset
PLUS, you’ll get:
~ Live monthly coaching calls for a year as a student in any of Sterling and Stone Mentoring courses
~ Ability to book 1:1 coaching sessions with me (I only work with clients who are in my courses)
~ First access to special workshops and resources in the future
~ Connection with others on the journey in a private FB group
Are you ready to become a Coachpreneur?
This course is designed to follow the Niche Clarity Course (NCC). The business model I’m sharing with you stems from a priority teaching within NCC. I won’t go so far as to say that it’s a pre-requisite, but I will tell you that you’re missing out on a huge chunk of biz goodness and marketing strategy if you skip it. Plus, there is a concept or two inside of Called to Coach you will need the foundation found in NCC for. If you haven’t done NCC, you can add it on to your Called to Coach investment for only $49 (instead of $99). It’s recommended you go through NCC before beginning CTC.
You have immediate access to Module 1 when you join CTC, and you’ll learn about the coachpreneur mindset and definitions, as well as the main things you need to commit to starting asap.
The course allows you to ‘know as you go’. That means you get access to all of the modules which are ‘dripped’ to you bi-weekly over 20 weeks. This gives you some time in between new training to GET. STUFF. DONE.
You have access for the lifetime of the course, meaning that you will be able to come back to it whenever you are ready for the next step, because building a business take time and all that you learn will not be implemented in such a short period of time. But you WILL see the light I’m shining on the next step so you know what to do when you get there.
In addition to all of this, you’re doing it with someone who:
~ Prays for you and speak words of life over you and your calling
~ Encourages you in your calling to build a business doing what you’re called to do
~ Gets what you’re going after and the trials you face, so you’re not alone in it
~ Desires for you to go further and faster than I did, so you can create a ripple effect on the world around you and bring the Kingdom of Heaven to earth
(in ways that only you can)
Ultimately, you’re going to go from being-
not knowing what to do,
unsure if anyone wants what you have to give,
and feeling like an imposter trying to be a business owner and coach
a streamlined systemized strategy that makes sense and leads to success,
knowledge of how and where to take action,
and the kind of clarity that passive action will never get you.
Plus, the clarity you find will lead you into greater confidence that shines and shares the love of God with the world around you~
Now, let's talk about all your 'what-ifs':
What if I’m not certified? Not a problem. This is for anyone who wants to get their business started, and isn’t a program with certification requirements. If you’re interested, you can check out The Greenhouse Course which is the Christian life coach training and certification through Sterling and Stone Mentoring. But you can start beta-coaching before you have a certification or business!
What if I already have a niche and a biz? That’s okay too. I believe that this course can help you find out why you might be stuck or struggling if you missed some key pieces of setting up your biz, and it never hurts to have a refresher either. If you feel like you’ve started but don’t have a solid, successful system in place, the course will benefit you.
What if I want a refund? Sorry, there are no refunds. By purchasing the course you agree to this.
What if I’m outside of the US? While some of the details about legal set up may be different, the course teaches you how to set up the SOCOCA system of processes needed for a successful business anywhere. And while you may be somewhere sleeping while we are awake for our live monthly calls, you will be able to ask questions and get feedback in the private Facebook community for course students.
What if I don’t finish quickly? You have access to the course for the life of it. What that means is that if I retire the course at some point in the far-off future, you will receive emails that let you know in time to go through the whole course and get everything out of it before it’s removed. However, the likelihood of that happening anytime soon is slim to none and if I make updates to it, you’ll get those at no extra cost.
What if I need extra help? Because I only work with clients who are enrolled in one of the courses, you’ll be able to schedule a focused 1:1 coaching session with me. My goal is to create streamlined courses that teach you the foundations and then be available to you at a hyper-focused level so we can contextualize all of the work for you and your coaching business.
What if I don’t have all the money right now? You can use the payment plan, or you can simply purchase only the Niche Clarity Course right now and save up for Called to Coach. Inside the course, I teach you about the things you’ll need to pay for as you start your business with money in mind. I don’t want you to break the bank before anyone pays you, so the systems I teach you to get started with are super chap and simple.
What if I want the whole course at once instead of ‘dripped’? I believe in building precept upon precept, so the course is only available as modules open up to you. While I appreciate that you would like to know it all at once and move really fast, I believe that the way I’ve laid it out should take you some time to do it well. I also don’t presume that you’ll be able to get all of this done in the time it takes to release it to you because there’s big work being done here, and it’s going to pay off if you commit to it!
What if I have more questions? Email email@example.com
What if someone wants to buy this for me as a gift? They can email us for more information at firstname.lastname@example.org.