Why I Love Flodesk: The Email Service Provider That Simplified My Business and Helped Me Connect with My Audience
If there’s one thing that used to overwhelm me in my business, it was email marketing. The idea of drafting campaigns, dealing with clunky templates, and trying to stay on top of everything felt more like a chore than an exciting way to connect with my audience. But then, I discovered Flodesk, and everything changed.
Let me tell you why I absolutely love using Flodesk as my email service provider, and why it’s become a tool that I not only rely on but genuinely look forward to using. In this post, I'll share how Flodesk has simplified the email marketing process, how it allows me to create beautiful emails effortlessly, and why I believe it’s the best platform for coaches and creatives. I'll also show you how you can benefit from Flodesk and invite you to give it a try using my special link.
The Simplicity of Flodesk: A Breath of Fresh Air
Before I switched to Flodesk, I dreaded opening my email marketing platform. It always felt like there were too many moving parts—complex automations, overwhelming analytics, and uninspiring templates that never looked quite right no matter how much time I spent tweaking them. When I started using Flodesk, it felt like a weight had been lifted off my shoulders.
Flodesk’s user interface is so intuitive that you don’t need to be a tech whiz to get the hang of it. From the moment you log in, you’re greeted by a clean, easy-to-navigate dashboard that makes the entire process feel seamless. Whether you’re creating a simple welcome email or setting up an entire sequence, everything is organized in a way that just makes sense.
I particularly love how Flodesk eliminates the unnecessary bells and whistles that can make email marketing feel complicated. It focuses on the essentials- beautiful design, user-friendly automation, and powerful analytics- without the overwhelming clutter. This simplicity allows me to focus on what really matters: building genuine connections with my audience.
Creating Beautiful Emails Has Never Been Easier
Let’s be honest—appearance matters. Especially if you’re a creative or a coach who wants to make an impact, the way your emails look can play a huge role in how your message is received. With Flodesk, creating stunning emails is effortless.
The platform offers a wide range of gorgeous, customizable templates that fit any brand aesthetic. You can easily tweak colors, fonts, and images to align with your personal or business style. And here’s the best part: the drag-and-drop email builder is incredibly intuitive. You don’t need any coding skills to create visually appealing emails that look like they were designed by a professional graphic designer.
Since using Flodesk, my emails truly reflect my brand. They’re not just another cookie-cutter (*argh*) marketing email- they stand out in my readers’ inboxes. Every time I hit send, I’m confident that my audience is receiving an email that is both visually stunning and engaging. The design tools are so easy to use that I actually enjoy creating emails now! It’s no longer a task I dread but something I look forward to because I get to express my creativity while staying connected with my community.
Flodesk Makes Email Marketing Fun (Yes, Fun!)
When I first started my business, email marketing felt like an unavoidable task on my to-do list- something I knew was important, but that I didn’t particularly enjoy. But Flodesk has completely changed my mindset.
See? So fun.
The platform is so easy to use and the results are so gratifying that email marketing has actually become fun for me. I look forward to opening Flodesk because I know I’ll be able to create something beautiful and send meaningful messages to my audience without any of the stress or frustration I used to experience with other platforms.
Plus, the automation features are a game-changer. I set up email sequences that nurture my audience over time without constantly having to monitor and send each email manually. The automated workflows are simple to set up, and once they’re running, I can focus on other parts of my business, knowing that my email marketing is taken care of. This is how my course students receive emails when a new module drops or there’s a next step in their learning adventure!
Why Flodesk Is Perfect for Coaches and Creatives
If you’re a coach or creative entrepreneur, Flodesk was made for you. Here’s why:
Beautiful design for your personal brand: Coaches and creatives often rely on their personal brand to connect with their audience, and Flodesk helps you communicate your unique style effortlessly. The templates are perfect for showcasing your brand’s personality, whether you’re going for elegant, bold, minimalistic, or vibrant. I love love being in Canva. And sliding over into Flodesk makes me feel like I never left my Canva creativity.
Ease of use: Time is precious, especially when you’re juggling multiple aspects of your business. Flodesk simplifies the email creation process, so you can spend less time fussing over templates and more time focusing on your clients or creative projects. Amen. Let’s stand.
Effective Automation Without the Headache: Automating your emails allows you to stay connected with your audience without being glued to your computer. Whether you’re sending out a welcome sequence, delivering a freebie, or following up after a course, Flodesk’s workflows make it easy to set up once and forget about it. This is a LIFE SAVER for small businesses and solopreneurs.
Affordable flat-rate pricing: One of the things that sets Flodesk apart is its pricing model. Unlike other platforms that charge more as your email list grows, Flodesk offers flat-rate pricing, no matter how big your list gets. This is a huge plus, especially for new entrepreneurs or growing businesses that don’t want to worry about rising costs as their subscriber count increases. Score!
Analytics that empower you (instead of make you cross-eyed): While Flodesk keeps things simple, it doesn’t skimp on the important stuff. You’ll still have access to all the key analytics you need to see how your emails are performing—open rates, click-through rates, and more. This way, you can make informed decisions about what’s working and what isn’t, without feeling overwhelmed by data. It’s simple enough to make me care without being overwhelming on the micro details that could put me to sleep as a solopreneur.
A little look at some of my Flodesk emails...
How You Can Benefit from Flodesk
If you’ve been feeling bogged down by your current email marketing platform, or if the thought of starting email marketing feels like a mountain to climb, Flodesk can make a huge difference for you—just like it did for me.
Here are some ways you can benefit from using Flodesk:
Did you know that in today’s business culture you absolutely need an email list? It’s so imperative and here’s why: You own your list! You don’t own what you post on IG, FB, TT, X, etc. If every social media platform went down tomorrow, your list of email subscribers is still there. So no matter where you post, where you sell, and where you love showing up, an email list is a serious MUST HAVE. Just create any lead magnet and Flodesk makes it easy to create high-converting opt-in forms that help you grow your email list. You can embed these forms on your website or share them on social media to capture new leads. (Read to the end to find out more!)
Leverage your time better and get more done. With Flodesk, you’ll spend less time fussing over design and more time creating content that truly resonates with your audience. The drag-and-drop editor and pre-made templates make it incredibly fast and easy to create polished, professional emails.
Connect with your audience authentically without exhausting yourself. Flodesk’s automation features allow you to create a seamless flow of emails that nurture relationships with your subscribers. Whether you’re welcoming new leads, delivering valuable content, or promoting your services, Flodesk helps you stay in touch in a meaningful way.
Enjoy your coffee hot instead of cold because you got lost in TechLand. Most importantly, Flodesk makes email marketing something you’ll actually enjoy. The simplicity, design options, and ease of use turn email marketing from a chore into something you look forward to. Did I tell you it’s all connected to Unsplash? That’s where you can grab photos and just POP them right into your emails instead of running around the ‘internetwebuniverselostinspaceness’ and losing track of what you were supposed to be doing.
LET'S RECAP:
What is Flodesk?
Flodesk is the world’s most intuitive email marketing platform designed to help small businesses grow, nurture, and monetize their list- beautifully.
What are the core features?
Email marketing
Flodesk makes it easy to design emails people love to get with stunning templates and the world’s most intuitive builder. You can build your list with landing pages, pop-ups, and embedded forms, make money while you sleep with workflow automations, and run email marketing like a pro with advanced segmentation and robust analytics.
Link in bio
Grow your email list with a stunning ‘link in bio’ that captures subscribers right from your social profiles. (Know how my emails show you what’s happening on IG? It’s because it’s all connected.)
E-commerce
Flodesk Checkout helps you monetize with e-commerce blocks, sales pages, upsells, instant deliveries, and unlimited transactions- all seamlessly connected from the start. This means you can make sales from Flodesk instead of having to build a website or pay for other platforms.
Landing pages
If you’ve heard me talk about starting a business without a website, it’s all possible due to Flodesk’s landing pages. If you’re a coach, I teach you in the Called to Coach Course how to skip the crazy and go straight to a one-stop shop by building a landing page in Flodesk for those who are interested in working with you as a coach. This way, you build your email list WHILE you connect them to your scheduling page. Voila! You have a new client AND a new subscriber!
This landing page (form) in Flodesk took me literally minutes to make.
Click and try it out!
What makes Flodesk different?
One monthly price, unlimited subscribers: Unlike competitors, Flodesk doesn’t penalize you by charging more as your list grows. (This is a huge one for me!)
Intuitive email builder: The click-and-drag builder makes it easier than ever to create beautifully branded emails (no coding or design team required).
Templates designed to convert: Flodesk has a library of gorgeous, strategically designed templates that are easily customizable to match your brand’s look and feel. And you can just pop in your brand colors and fonts so they’re right where you want them to be: every time.
Ready to Give Flodesk a Try?
If you’re ready to make email marketing fun, beautiful, and stress-free, I highly encourage you to give Flodesk a try. Whether you’re a coach, creative, or entrepreneur, it’s the best email platform to help you connect with your audience in an authentic and visually stunning way.
And the best part? You can try Flodesk using my special link, which gives you access to an exclusive deal! Click [here] to sign up and start enjoying the simplicity and beauty of Flodesk.
Trust me, once you experience the ease and elegance of Flodesk, you’ll never want to go back to another platform. Let Flodesk transform your email marketing into a process you look forward to—and watch how it helps you grow your business and strengthen your connection with your audience.
I want to help you make email marketing fun and pretty!
WANT TO KNOW MORE ABOUT STARTING AND GROWING YOUR EMAIL LIST?
How Coaches and Creatives Can Use Flodesk to Build an Email List
Building an email list is essential for coaches and creatives who want to grow their audience, nurture client relationships, and scale their business. With the right strategies, your email list becomes more than just a contact database—it becomes a community of people who are genuinely interested in your content and services.
Flodesk, with its sleek design and user-friendly features, is the perfect platform to help you create beautiful emails that engage and resonate with your audience. But more importantly, Flodesk provides tools that allow coaches and creatives to build and expand their email list strategically. Below are several practical ways you can use Flodesk to grow your list and connect deeply with your subscribers.
1. Offer a Lead Magnet
A lead magnet is an incentive offered to potential subscribers in exchange for their email address. It’s an effective way to grow your email list because it provides immediate value to your audience. For coaches and creatives, lead magnets can take various forms, such as:
For Coaches:
Offer a free resource like an eBook, workbook, or cheat sheet that addresses a common pain point for your target audience. For example, if you’re a life coach, you could create a guide titled “10 Steps to Create More Balance in Your Life.” If you’re a business coach, it could be “How to Organize Your Day for Maximum Productivity.”
Once you create your lead magnet, Flodesk allows you to design an attractive landing page where visitors can enter their email addresses to download the free resource. Flodesk’s built-in form templates make it easy to set up this lead capture process quickly and beautifully.
For Creatives:
As a creative, you can offer downloadable items such as templates, printables, or tutorials that align with your niche. For example, a photographer could offer a free “DIY Photo Editing Guide,” or a graphic designer could create a set of customizable social media templates. These valuable freebies encourage your website visitors to subscribe to your email list.
Using Flodesk’s landing pages and forms, you can create a smooth, aesthetically pleasing opt-in process for your audience. Their forms integrate seamlessly with your website, making it easy to capture new subscribers.
2. Use a Welcome Email Sequence
After someone subscribes to your email list, it’s important to nurture that connection with a welcome email sequence. This automated series of emails helps you introduce yourself, explain your services, and provide further value, building trust and setting the stage for a lasting relationship.
For Coaches:
You could set up a five-email welcome sequence that gradually introduces your coaching philosophy, shares your story, and highlights success stories from past clients. The first email could be a thank you for subscribing, with a link to the free resource they downloaded. The second email could be more personal—sharing your journey and how it relates to the problem you help solve. Subsequent emails could focus on actionable tips and a call to action, like scheduling a discovery call or joining your next webinar.
Flodesk’s workflow automation allows you to easily set up and personalize this welcome sequence. The visual automation builder makes it simple to design a logical flow that nurtures your subscribers over time.
For Creatives:
A creative business might use a welcome sequence to give subscribers behind-the-scenes insights into their work. For instance, if you’re an artist or designer, you can share the inspiration behind your work, showcase your portfolio, and offer exclusive discounts on your art pieces. This not only introduces new subscribers to your creative process but also encourages them to engage with your products or services.
Flodesk’s customizable email templates allow you to seamlessly integrate stunning visuals into your welcome sequence, helping you make a great first impression.
3. Segment Your Audience for More Personalized Campaigns
Segmentation allows you to divide your email list into different groups based on interests, behaviors, or demographics. This helps you send more targeted and relevant content to specific segments of your audience, increasing engagement and open rates.
For Coaches:
Suppose you’re a business coach offering services to entrepreneurs at different stages- new startups, scaling businesses, and established companies. You can create different segments within your email list and send tailored content to each group. Flodesk allows you to tag subscribers based on their responses to a form, or by tracking their engagement with certain emails.
By sending more personalized content to your audience, you demonstrate that you understand their needs, making them more likely to engage with your emails and ultimately hire you for one-on-one coaching.
For Creatives:
If you’re a creative with multiple offerings, segmentation can help you ensure that your subscribers receive the most relevant content. For instance, if you’re a photographer who offers both wedding and family portrait services, you can tag subscribers based on their specific interests. This way, someone interested in wedding photography won’t receive emails about family photo packages, and vice versa.
With Flodesk’s automation features, you can deliver personalized offers and recommendations to different segments of your audience. This leads to higher engagement rates and a more satisfied subscriber base.
4. Promote Events and Webinars
Hosting events, workshops, or webinars is an excellent way to attract new subscribers to your email list. By promoting these events through your Flodesk email campaigns, you can bring more people into your ecosystem and grow your list.
For Coaches:
If you’re a coach, webinars are an effective way to showcase your expertise and give potential clients a taste of what it’s like to work with you. For example, you might host a live workshop on “Mindset Shifts for Success,” during which you provide valuable insights and practical exercises. You can use Flodesk to design eye-catching promotional emails and set up an event registration form, capturing the email addresses of all attendees.
After the event, you can nurture these new subscribers with follow-up emails, sharing additional resources and inviting them to book a coaching session.
For Creatives:
Creatives can leverage online workshops or live Q&A sessions to grow their email list and build stronger connections with their audience. A graphic designer, for instance, might offer a live demonstration on “How to Design Stunning Instagram Graphics,” while a photographer could host a workshop on “Mastering Natural Light Photography.”
Flodesk’s stunning email templates allow you to promote your event in a visually compelling way, while the platform’s automation features help you manage sign-ups and follow-up with participants effortlessly.
5. Build an Engaged Community with Regular Content
One of the most powerful ways to stay top of mind and build trust with your audience is through regular email newsletters. Newsletters give you a way to consistently deliver valuable content, updates, and personal insights, nurturing your relationship with your subscribers over time.
For Coaches:
Sending out a weekly or monthly newsletter is a great way to offer consistent value to your audience. You can share actionable tips, motivational content, or success stories from your coaching clients. By providing value in each email, you reinforce your position as an expert and keep your services front-of-mind for when your subscribers are ready to invest in coaching.
Flodesk makes it easy to create and schedule these newsletters, and with the platform’s analytics dashboard, you can track engagement to see what content resonates best with your audience.
For Creatives:
As a creative, your newsletter could showcase new work, provide behind-the-scenes content, or offer exclusive discounts to subscribers. For example, if you’re an illustrator, you could use your newsletter to share your latest projects and offer limited-time commissions to your email list.
With Flodesk, your newsletter doesn’t just have to be about the text—you can include stunning visuals, gifs, and even videos that showcase your creative process in a way that resonates with your audience.
Reader Challenge: Grow Your Email List with Flodesk
Now that you’ve learned how coaches and creatives can use Flodesk to build an engaged and thriving email list, it’s time to take action. Here’s a challenge to help you get started:
Step 1: Create a lead magnet that’s valuable to your audience. It could be a free guide, a worksheet, or a checklist that solves a common problem for your subscribers.
Step 2: Use Flodesk’s landing page and form features to create an opt-in page where visitors can sign up for your lead magnet.
Step 3: Design a beautiful welcome email sequence to nurture your new subscribers and introduce them to your brand.
Step 4: Promote your lead magnet on social media, your website, and through any other marketing channels you use.
The goal is to see how much your email list can grow in 30 days. Start small, be consistent, and track your progress. By the end of the month, you’ll be amazed at how many new connections you’ve made.
Ready to get started? Use my link to sign up for Flodesk today and take the first step toward building an email list that works for you!
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