Myth #11: Doing It All Myself Will Save Money

We’re tackling a common myth that keeps so many entrepreneurs stuck: “I need to do it all myself to save money.” Now, I get it. When you’re starting out, every dollar counts. But what if trying to do everything is actually costing you more—more time, more energy, and even more income? Let’s break this down.

Many coaches believe they have to handle every single aspect of their business- website design, bookkeeping, social media, marketing- you name it. And sure, you can do it, but should you? The truth is, your time is valuable. If you’re spending hours tweaking a website or managing your own accounting, you’re taking away from what actually makes you money- coaching!

In the beginning, I knew I was great at helping clients get breakthrough, but I spent hours designing my website and trying to figure out how to create and edit social media graphics. The problem was that I didn’t start out a designer so I ended tired and frustrated, wasting precious time, and even worse- not booking new clients because I was too busy with behind-the-scenes tasks.

Does this sound familiar?

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The Solution

Instead of trying to do everything yourself, focus on what you do best. Here’s how:

1. Build a Support System – Connect with other coaches, accountability partners, or virtual assistants who can support you in areas outside your expertise.

2. Outsource Energy-Draining Tasks – If it’s not in your zone of genius, delegate it! Hire a VA for admin work, a bookkeeper for finances, or a designer for branding. It might seem like an expense, but it frees you up to make more money doing what you love. Use fivrr.com to help you out cheaply and just get things started for you.

3. Collaborate with Other Professionals – You don’t have to reinvent the wheel. Partner with someone who complements your skills. Maybe you coach, and they handle marketing or tech support.

4. Let Go of Things You Don’t Need – A website is seriously overrated and unnecessary for someone just starting a business. So are business cards, full branding, expensive logo, complete tagline, google analytics, and all that stuff. When you are first starting the only thing you need is a client. Find people by talking and sharing and getting visible. My rule of thumb is that when you have clients paying for it you can invest in it. Otherwise, keep your overhead of money AND time very low and spend it all on being in front of people so you can learn what they need and get experience coaching breathing humans.

Reader Challenge

Grab a pen and paper. List out three tasks you’re currently doing that could be delegated or outsourced. Think about what’s draining your time and energy—maybe it’s admin work, designing graphics, or managing your inbox. Now, take one step toward getting help with at least one of them this week—whether that’s asking for a referral, checking out Fiverr, or posting in a coaching group for support.

You don’t have to do it all alone. The most successful coaches don’t. They know that outsourcing and collaboration aren’t expenses—they’re investments in their business and their sanity.